Question 1

What is a URL Parameter Manager?

Accepted Answer

A URL Parameter Manager is a tool that helps you add, edit, and manage query parameters in URLs. It's essential for marketing campaigns to track traffic sources using UTM parameters or attribution links for MMPs like AppsFlyer, Adjust, and Branch.

Question 2

What are UTM parameters?

Accepted Answer

UTM parameters are tags added to URLs to track the effectiveness of marketing campaigns. The main UTM parameters are: utm_source (traffic source), utm_medium (marketing medium), utm_campaign (campaign name), utm_term (keywords), and utm_content (content variation).

Question 3

Does this tool preserve tracking macros?

Accepted Answer

Yes! This tool is specifically designed for programmatic advertising and preserves macro placeholders like {campaign_name}, xapnt1x, and other DSP-specific macros without URL-encoding them.

URL Parameter Manager - Free UTM Builder & Tracking URL Generator