Free diagnostic
Service

Growth and ad account audits, ranked by money at stake

A ranked list of what is costing you money, built by AI agents and checked line by line by me. Read-only access to your ad accounts, MMP and analytics is enough.

Get a free 30-minute diagnostic Read the FAQ
Judged on backend revenueFree diagnostic firstOne or two new clients a month
A flashlight beam sweeps slowly across a dark floor and finds three separate piles of brass coins
What you get

Deliverables

For teams spending $10K or more a month that want a second opinion before changing agency or scaling.

  • Read-only review of ad accounts, MMP and analytics
  • Issues ranked by money at stake
  • 30, 60 and 90-day plan
  • PDF report or narrated video walkthrough

Platforms and tools

  • Meta Ads
  • Google Ads
  • TikTok Ads
  • Apple Ads
  • Moloco
  • AppsFlyer
  • GA4
Diagram of audit issues ranked by money at stake with a 30, 60 and 90 day planIllustrative. Five issues ranked by money at stake, longest bar first: bidding on the wrong event, conversions counted twice, a store page that does not match the ad, creative fatigue and tags firing before consent. They are scheduled into a 30, 60 and 90 day plan.ILLUSTRATIVERANKED BY MONEY AT STAKE01Bidding on the wrong event02Conversions counted twice03Store page does not match the ad04Creative fatigue05Tags fire before consent30 DAYS010260 DAYS030490 DAYS05
Issues ranked by money at stake, then a 30, 60 and 90 day plan.
Flat pages of an anonymized sample diagnostic: a plan with four quick wins and a 30-day schedule, and a measurement page listing the tags that fire before consent and the mobile speed figures
Pages from a sample diagnostic built from public data, with the app's name taken out. Open the plan or the measurement review at full size.
Receipts

From my own work

Anonymized, with the denominator and the caveats left in.

Audit with AI agents
26 of 301 claims corrected

Checked 301 claims in an Apple Ads operating reference against 52 official help articles with AI agents, and corrected 26.

App attribution

Found and priced an app-campaign attribution gap, proven at postback level.

See how the free diagnostic works
How it starts

Diagnostic first, then a plan

  1. Free 30-minute diagnostic

    A short form, a pre-read built from public data and a call on the three biggest opportunities.

  2. A written plan

    Scope, tests in order, the stop rule for each test and what I need access to.

  3. The work

    The audit itself: a read-only review, issues ranked by money at stake and a 30, 60 and 90-day plan your team can run alone.

FAQ

Common questions

How is this different from the free diagnostic?

The diagnostic uses public data and a 30-minute call. An audit looks inside your ad accounts, MMP and analytics with read-only access and ranks every issue by money at stake.

How is it delivered?

As a PDF report or a narrated video walkthrough, with a 30, 60 and 90-day plan.

Can my team run the plan without you?

Yes. The plan is written so your team can run it alone. If you want help with it, we can talk about that afterwards.

Related

Often combined with

Tracking and measurement (MMP, Conversions API, server-side)

Make the numbers trustworthy before buying more: MMP, Conversions API, server-side events, SKAN and backend reconciliation.

How it works

Google Ads: Search, Performance Max and App campaigns

Search, Performance Max and App campaigns bidding on clean conversion signals, with one primary action per goal.

How it works

Meta Ads (Facebook and Instagram)

Account structure, creative testing and Conversions API for apps, ecommerce, lead gen and gaming, judged on backend results.

How it works
Free · 30 minutes

Want a second pair of eyes on this?

Send me the basics and get a pre-read plus 30 minutes on your three biggest opportunities, free.

Get a free 30-minute diagnostic