Free diagnostic
Service

Meta Ads consultant for apps, ecommerce, lead gen and gaming

Account structure, creative testing and the Conversions API, judged on backend results. Meta's numbers are a lead, not a verdict, so every account starts with a reconciliation between what Meta reports and what your backend records.

Get a free 30-minute diagnostic Read the FAQ
Judged on backend revenueFree diagnostic firstOne or two new clients a month
Two brass lines merging into one as they pass through two glass plates
What you get

Deliverables

For apps, ecommerce and DTC brands, lead generation and licensed gaming operators.

  • Account audit with every issue ranked by money at stake
  • Campaign architecture (Advantage+ and manual) per goal
  • Conversions API and event deduplication
  • Creative testing cadence with written stop rules
  • Platform versus backend reconciliation report

Platforms and tools

  • Meta Ads Manager
  • Meta Marketing API
  • Conversions API
  • Events Manager
Diagram of pixel and Conversions API events deduplicated by a shared event IDIllustrative. The same purchase is sent twice, once by the browser pixel and once by the server through the Conversions API, with the same event name and the same event_id. Meta merges them and counts one event. Without a shared event_id the same purchase is counted twice.ILLUSTRATIVEBrowserpixelServerConversions APIEVENT purchaseevent_id a91f-07EVENT purchaseevent_id a91f-07SAME NAME, SAME EVENT_IDCounted oncededuplicatedWithout a shared event_id the same purchase is counted twice.
Browser and server send the same event ID, so a purchase counts once.
Receipts

From my own work

Anonymized, with the denominator and the caveats left in.

Platform vs backend
23 vs 4

On the first full day of clean tracking, Meta claimed 23 first-time depositors on one brand where the backend saw 4.

Spend vs registrations
~60% vs <4%

Killed the campaign absorbing about 60% of spend for under 4% of registrations and rebuilt it on backend deposit data.

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How it starts

Diagnostic first, then a plan

  1. Free 30-minute diagnostic

    A short form, a pre-read built from public data and a call on the three biggest opportunities.

  2. A written plan

    Scope, tests in order, the stop rule for each test and what I need access to.

  3. The work

    Setup, buying, reviews or advice, depending on the service, reported against your backend numbers with the stop rules agreed up front.

FAQ

Common questions

Do you set up the Conversions API?

Yes, including deduplication with the pixel and a check of every filter between your server and Meta. A server event that never arrives is as bad as one counted twice.

Advantage+ or manual campaigns?

Both have a place. The choice depends on conversion volume, creative output and how much control you need over audiences and placements. I decide per goal and test it.

Do you work on licensed gambling accounts?

Yes, for licensed operators, inside Meta's gambling policy and the licensing rules of each market.

Related

Often combined with

Tracking and measurement (MMP, Conversions API, server-side)

Make the numbers trustworthy before buying more: MMP, Conversions API, server-side events, SKAN and backend reconciliation.

How it works

AI creative production (banners and video ads)

Banners, UGC-style and motion video ads produced with AI, sized for every placement and checked against platform policies before launch.

How it works

Growth and account audits

A ranked list of what is costing you money, built by AI agents and checked line by line by me.

How it works
Free · 30 minutes

Want a second pair of eyes on this?

Send me the basics and get a pre-read plus 30 minutes on your three biggest opportunities, free.

Get a free 30-minute diagnostic