For a mobile game, the lo-fi UGC-style concept took 81 of 86 installs at about $9 each, against about $21 for the polished one, on about $865 of spend. Meta pushed most of the budget to the lo-fi one, so the fair comparison is CPI, not volume, and 5 installs on the losing side is a small sample. The client's buyer ran the account. I produced both concepts with AI and read the results.
AI creative production: banners and video ads built for testing
Banners, UGC-style and motion video ads produced with AI, sized for every placement and checked against platform policies before launch. Testing volume stops depending on a design queue.

Deliverables
For teams whose testing volume is limited by design capacity.
- Creative brief from ad library research of your category
- Static batches in every format the channel needs
- Vertical, square and horizontal video variants
- Hook variants built for testing
- Compliance and placement QA before upload
- AI content labels wherever the platform requires them
Platforms and tools
- Meta Ads
- TikTok Ads
- Google Ads
- DSP formats
- PropellerAds and ExoClick formats
From my own work
Anonymized, with the denominator and the caveats left in.
Built an AI video ad pipeline with a spend ledger and compliance gates: six finished vertical ads for two apps in one day under a EUR 5 per-app model budget.
Over five days, a conventional creative batch delivered 74 installs at $2.88 against 29 installs at $5.76 for the high-energy batch, across two apps. Small sample, and I say so.
Diagnostic first, then a plan
Free 30-minute diagnostic
A short form, a pre-read built from public data and a call on the three biggest opportunities.
A written plan
Scope, tests in order, the stop rule for each test and what I need access to.
The work
Setup, buying, reviews or advice, depending on the service, reported against your backend numbers with the stop rules agreed up front.
Common questions
Do you use AI avatars as customers?
No. No invented testimonials and no AI people presented as real customers. AI content gets labeled wherever the platform requires it.
Which formats?
Static batches in every size the channel needs, vertical, square and horizontal video, and hook variants for testing. PropellerAds and ExoClick formats too.
How do you decide what to make?
From ad library research of your category and from your own results. Every batch has a hypothesis and a stop rule.
Often combined with
Meta Ads (Facebook and Instagram)
Account structure, creative testing and Conversions API for apps, ecommerce, lead gen and gaming, judged on backend results.
How it worksTikTok Ads
App install, app event and web conversion campaigns set up from zero, with pixel, Events API and MMP wired before the first dollar.
How it worksMobile app user acquisition
Installs that turn into payers. Multi-network UA for iOS and Android apps, planned around payback instead of CPI.
How it worksWant a second pair of eyes on this?
Send me the basics and get a pre-read plus 30 minutes on your three biggest opportunities, free.

