Free diagnostic
Service

AI creative production: banners and video ads built for testing

Banners, UGC-style and motion video ads produced with AI, sized for every placement and checked against platform policies before launch. Testing volume stops depending on a design queue.

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Judged on backend revenueFree diagnostic firstOne or two new clients a month
Plain cards slide one by one out of a box and down a slanted grid: three fall off onto the floor and one reaches a brass tray
What you get

Deliverables

For teams whose testing volume is limited by design capacity.

  • Creative brief from ad library research of your category
  • Static batches in every format the channel needs
  • Vertical, square and horizontal video variants
  • Hook variants built for testing
  • Compliance and placement QA before upload
  • AI content labels wherever the platform requires them

Platforms and tools

  • Meta Ads
  • TikTok Ads
  • Google Ads
  • DSP formats
  • PropellerAds and ExoClick formats
Illustrative diagram of a creative testing funnel from concepts to hooks, variants, tests and the one that scalesIllustrative. Five columns: concepts, hooks, variants, tests and scale. At each stage the cards that did not earn their place fade to a quarter of their opacity, and one ad is left to scale, in the accent colour. No real figures.01Concepts02Hooks03Variants04Tests05ScaleILLUSTRATIVEEach stage keeps only what the backend confirms
Many concepts in, one that scales out, judged on backend results.
Creatives made for my own app ShiftWallet: one frame each of four different looping riso animations from its website, all about pay and coins, three vertical TikTok videos and two App Store screenshots
Made for my own app, ShiftWallet: looping riso animations for its website, TikTok videos and App Store screenshots.
Receipts

From my own work

Anonymized, with the denominator and the caveats left in.

86 installs on about $865 of spend, one mobile game

Lo-fi, UGC-style concept
81 installs
about $9
cost per install
Polished concept
5 installs
about $21
cost per install, and 5 installs is a small sample
Meta pushed most of the budget to the lo-fi concept, so the fair comparison is the cost per install, not the number of installs. The client's buyer ran the account. I produced both concepts with AI and read the results.
AI video pipeline
6 ads in one day

Built an AI video ad pipeline with a spend ledger and compliance gates: six finished vertical ads for two apps in one day under a EUR 5 per-app model budget.

Creative test
74 vs 29 installs

Over five days, a conventional creative batch delivered 74 installs at $2.88 against 29 installs at $5.76 for the high-energy batch, across two apps. Small sample, and I say so.

See how the free diagnostic works
How it starts

Diagnostic first, then a plan

  1. Free 30-minute diagnostic

    A short form, a pre-read built from public data and a call on the three biggest opportunities.

  2. A written plan

    Scope, tests in order, the stop rule for each test and what I need access to.

  3. The work

    Creative batches in every format the channel needs, checked for policy and placement before upload, then read against your backend results.

FAQ

Common questions

Do you use AI avatars as customers?

No. No invented testimonials and no AI people presented as real customers. AI content gets labeled wherever the platform requires it.

Which formats?

Static batches in every size the channel needs, vertical, square and horizontal video, and hook variants for testing. PropellerAds and ExoClick formats too.

How do you decide what to make?

From ad library research of your category and from your own results. Every batch has a hypothesis and a stop rule.

Related

Often combined with

Meta Ads (Facebook and Instagram)

Account structure, creative testing and Conversions API for apps, ecommerce, lead gen and gaming, judged on backend results.

How it works

TikTok Ads

App install, app event and web conversion campaigns set up from zero, with pixel, Events API and MMP wired before the first dollar.

How it works

Mobile app user acquisition

Installs that turn into payers. Multi-network UA for iOS and Android apps, planned around payback instead of CPI.

How it works
Free · 30 minutes

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