Service

AI creative production: banners and video ads built for testing

Banners, UGC-style and motion video ads produced with AI, sized for every placement and checked against platform policies before launch. Testing volume stops depending on a design queue.

Judged on backend revenueFree diagnostic firstOne or two new clients a month
Rows of thin glass cards with four at the front edged in brass
What you get

Deliverables

For teams whose testing volume is limited by design capacity.

  • Creative brief from ad library research of your category
  • Static batches in every format the channel needs
  • Vertical, square and horizontal video variants
  • Hook variants built for testing
  • Compliance and placement QA before upload
  • AI content labels wherever the platform requires them

Platforms and tools

  • Meta Ads
  • TikTok Ads
  • Google Ads
  • DSP formats
  • PropellerAds and ExoClick formats
Illustrative diagram of a creative testing funnel from concepts to hooks, variants, tests and the one that scalesIllustrative. Five columns: concepts, hooks, variants, tests and scale. At each stage the cards that did not earn their place fade to a quarter of their opacity, and one ad is left to scale, in the accent colour. No real figures.01Concepts02Hooks03Variants04Tests05ScaleILLUSTRATIVEEach stage keeps only what the backend confirms
Many concepts in, one that scales out, judged on backend results.
Receipts

From my own work

Anonymized, with the denominator and the caveats left in.

Lo-fi vs polished
$9 vs $21 CPI

For a mobile game, the lo-fi UGC-style concept took 81 of 86 installs at about $9 each, against about $21 for the polished one, on about $865 of spend. Meta pushed most of the budget to the lo-fi one, so the fair comparison is CPI, not volume, and 5 installs on the losing side is a small sample. The client's buyer ran the account. I produced both concepts with AI and read the results.

AI video pipeline
6 ads in one day

Built an AI video ad pipeline with a spend ledger and compliance gates: six finished vertical ads for two apps in one day under a EUR 5 per-app model budget.

Creative test
74 vs 29 installs

Over five days, a conventional creative batch delivered 74 installs at $2.88 against 29 installs at $5.76 for the high-energy batch, across two apps. Small sample, and I say so.

How it starts

Diagnostic first, then a plan

  1. Free 30-minute diagnostic

    A short form, a pre-read built from public data and a call on the three biggest opportunities.

  2. A written plan

    Scope, tests in order, the stop rule for each test and what I need access to.

  3. The work

    Setup, buying, reviews or advice, depending on the service, reported against your backend numbers with the stop rules agreed up front.

FAQ

Common questions

Do you use AI avatars as customers?

No. No invented testimonials and no AI people presented as real customers. AI content gets labeled wherever the platform requires it.

Which formats?

Static batches in every size the channel needs, vertical, square and horizontal video, and hook variants for testing. PropellerAds and ExoClick formats too.

How do you decide what to make?

From ad library research of your category and from your own results. Every batch has a hypothesis and a stop rule.

Free · 30 minutes

Want a second pair of eyes on this?

Send me the basics and get a pre-read plus 30 minutes on your three biggest opportunities, free.

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