Free diagnostic
Service

TikTok Ads, set up from zero and measured before the first dollar

App install, app event and web conversion campaigns, with the pixel, Events API or MMP wired before launch. In 2026 I stood up TikTok Ads from zero for two brands.

Get a free 30-minute diagnostic Read the FAQ
Judged on backend revenueFree diagnostic firstOne or two new clients a month
A tall vertical glass slab already wired by a brass line to a small terminal block
What you get

Deliverables

For apps, games, ecommerce and consumer brands with a young audience.

  • Business Center and ad account setup
  • Pixel, Events API or MMP integration
  • Creative pipeline in native vertical formats
  • Test plan and first-month optimization

Platforms and tools

  • TikTok Ads Manager
  • TikTok Events API
  • AppsFlyer
Checklist diagram of the tracking wired before a TikTok launchFive checks in order before the first dollar is spent: Business Center with accounts and access, the pixel for web events, the Events API for server events, the MMP for app attribution, and only then the first dollar.BEFORE THE FIRST DOLLARBusiness Centeraccounts and accessPixelweb eventsEvents APIserver eventsMMPapp attributionFirst dollaronly after the fourchecks
What is wired before the first dollar.
Receipts

From my own work

Anonymized, with the denominator and the caveats left in.

Channel launches
From zero

Stood up a new casino brand's Meta acquisition channel from zero in 2026, and TikTok Ads for two brands from zero.

AI video pipeline
6 ads in one day

Built an AI video ad pipeline with a spend ledger and compliance gates: six finished vertical ads for two apps in one day under a EUR 5 per-app model budget.

Get a free 30-minute diagnostic
How it starts

Diagnostic first, then a plan

  1. Free 30-minute diagnostic

    A short form, a pre-read built from public data and a call on the three biggest opportunities.

  2. A written plan

    Scope, tests in order, the stop rule for each test and what I need access to.

  3. The work

    Setup, buying, reviews or advice, depending on the service, reported against your backend numbers with the stop rules agreed up front.

FAQ

Common questions

What do you need from us?

Access to your TikTok Business Center, your MMP or site tags, and the products or app you want to promote.

Do you make the videos?

Yes. Native vertical formats produced in-house with AI and checked against TikTok's ad policies, with AI content labels where TikTok requires them.

Is TikTok right for my product?

If your buyers are on it and your creative can carry the message in the first seconds, it is worth a test with a written stop rule. The free diagnostic is a good place to decide.

Related

Often combined with

AI creative production (banners and video ads)

Banners, UGC-style and motion video ads produced with AI, sized for every placement and checked against platform policies before launch.

How it works

Tracking and measurement (MMP, Conversions API, server-side)

Make the numbers trustworthy before buying more: MMP, Conversions API, server-side events, SKAN and backend reconciliation.

How it works

Meta Ads (Facebook and Instagram)

Account structure, creative testing and Conversions API for apps, ecommerce, lead gen and gaming, judged on backend results.

How it works
Free · 30 minutes

Want a second pair of eyes on this?

Send me the basics and get a pre-read plus 30 minutes on your three biggest opportunities, free.

Get a free 30-minute diagnostic