Free diagnostic
Service

Fractional head of UA and growth advisory

Senior UA judgment for in-house teams: weekly review, test design and channel decisions without a full-time hire.

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Judged on backend revenueFree diagnostic firstOne or two new clients a month
A circular brass line with seven graphite markers around a brass-topped center block
What you get

Deliverables

For startups and in-house teams with a buyer but no senior UA lead.

  • Weekly async review (recorded walkthrough plus written notes)
  • Test roadmap and stop rules
  • Help hiring buyers or evaluating agencies
  • Monthly strategy call

Platforms and tools

  • All of the above, as the account needs
Diagram of a weekly advisory rhythm of review, test and decisionA one-week cycle drawn as a dial with seven days: review on Monday, tests from Tuesday to Thursday and a decision on Friday that sets the next week.MONTUEWEDTHUFRISATSUNReviewTestDecideOne weekreview, test, decide
One weekly rhythm: review, test, decide.
Receipts

From my own work

Anonymized, with the denominator and the caveats left in.

Kill rule
0 new depositors

I wrote the kill rule before launch. We killed the search offer test at zero new depositors while the platform rated it the account's best cost per conversion.

Creative concentration
39 of 46 first deposits

Rebuilt a campaign around the 4 creatives behind 39 of 46 backend first deposits.

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How it starts

Diagnostic first, then a plan

  1. Free 30-minute diagnostic

    A short form, a pre-read built from public data and a call on the three biggest opportunities.

  2. A written plan

    Scope, tests in order, the stop rule for each test and what I need access to.

  3. The work

    Setup, buying, reviews or advice, depending on the service, reported against your backend numbers with the stop rules agreed up front.

FAQ

Common questions

What does a week look like?

An async review of your accounts and tests, as a recorded walkthrough plus written notes, and a monthly strategy call.

Can you help us hire?

Yes. I help hire buyers and evaluate agencies, including test tasks and what to look for in their reporting.

Do you touch the accounts?

Advisory is review and decisions, and your team runs the accounts. Hands-on buying is a different engagement.

Related

Often combined with

Growth and account audits

A ranked list of what is costing you money, built by AI agents and checked line by line by me.

How it works

Mobile app user acquisition

Installs that turn into payers. Multi-network UA for iOS and Android apps, planned around payback instead of CPI.

How it works

Tracking and measurement (MMP, Conversions API, server-side)

Make the numbers trustworthy before buying more: MMP, Conversions API, server-side events, SKAN and backend reconciliation.

How it works
Free · 30 minutes

Want a second pair of eyes on this?

Send me the basics and get a pre-read plus 30 minutes on your three biggest opportunities, free.

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