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Affiliate and performance traffic: CPA, CPI and CPL buying

CPA, CPI and CPL buying for affiliates and performance networks, with tracker discipline and unit economics per offer. Every offer gets a maximum cost per action from its payout and EPC before it gets traffic.

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Judged on backend revenueFree diagnostic firstOne or two new clients a month
A balance scale at rest with a large brass coin in one pan and a stack of click tickets in the other, with a ruler measuring the gap between them
What you get

Deliverables

For affiliates, performance networks and advertisers paying per action.

  • Offer economics: payout, EPC and maximum cost per action
  • Tracker and postback setup
  • Traffic source selection per offer and geo
  • Landing page tests
  • Fraud and zone hygiene

Platforms and tools

  • Voluum
  • Affise
  • PropellerAds
  • ExoClick
  • Meta Ads
  • Google Ads
Diagram of offer economics from payout to EPC and maximum cost per actionThe economics of an offer, no figures. Payout per conversion times conversion rate gives earnings per click, which caps the bid per click. Payout minus your margin gives the maximum cost per action.PER CLICKPayoutper conversion×Conversion rateclicks to conversions=EPCearnings per clickMax bid per clickbelow the EPCPER CONVERSIONPayoutper conversion−Your marginwhat you keep=Max CPAthe most a conversion can costBids follow the offer's numbers, never the traffic source's.
Bids follow the offer's numbers: payout, conversion rate and margin set the ceiling.
A row of identical tickets hanging from a line, and one brass coin in a cup at the end, tied by a thread back to the single ticket that earned it

In CPA buying, every payout has to come back tied to the click that earned it. That postback is how you see which source and which zone actually pay.

Receipts

From my own work

Anonymized, with the denominator and the caveats left in.

Optimization event
$195 → ~$1,239 per depositor

Found an optimization event flat at about $6 per lead from July to August while the true cost per depositor rose from $195 to about $1,239.

App attribution

Found and priced an app-campaign attribution gap, proven at postback level.

See how the free diagnostic works
How it starts

Diagnostic first, then a plan

  1. Free 30-minute diagnostic

    A short form, a pre-read built from public data and a call on the three biggest opportunities.

  2. A written plan

    Scope, tests in order, the stop rule for each test and what I need access to.

  3. The work

    Buying per offer within its maximum cost per action, with tracker postbacks and zone hygiene, reported against each offer's payout.

FAQ

Common questions

Whose offers do you run?

Yours. I buy traffic for the offers you run, on your tracker or on one I set up for you.

Which trackers do you use?

Voluum and similar trackers, and Affise on the network side.

Which traffic sources?

PropellerAds, ExoClick and other networks, plus Meta and Google when the offer and the policies allow it.

Related

Often combined with

Native, push and pop traffic

PropellerAds, ExoClick and other networks bought at zone level, with tracker postbacks, zone blacklists and fraud filters.

How it works

Tracking and measurement (MMP, Conversions API, server-side)

Make the numbers trustworthy before buying more: MMP, Conversions API, server-side events, SKAN and backend reconciliation.

How it works

AI creative production (banners and video ads)

Banners, UGC-style and motion video ads produced with AI, sized for every placement and checked against platform policies before launch.

How it works
Free · 30 minutes

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