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Affiliate and performance traffic: CPA, CPI and CPL buying

CPA, CPI and CPL buying for affiliates and performance networks, with tracker discipline and unit economics per offer. Every offer gets a maximum cost per action from its payout and EPC before it gets traffic.

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Judged on backend revenueFree diagnostic firstOne or two new clients a month
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What you get

Deliverables

For affiliates, performance networks and advertisers paying per action.

  • Offer economics: payout, EPC and maximum cost per action
  • Tracker and postback setup
  • Traffic source selection per offer and geo
  • Landing page tests
  • Fraud and zone hygiene

Platforms and tools

  • Voluum
  • Affise
  • PropellerAds
  • ExoClick
  • Meta Ads
  • Google Ads
Diagram of offer economics from payout to EPC and maximum cost per actionThe economics of an offer, no figures. Payout per conversion times conversion rate gives earnings per click, which caps the bid per click. Payout minus your margin gives the maximum cost per action.PER CLICKPayoutper conversion×Conversion rateclicks to conversions=EPCearnings per clickMax bid per clickbelow the EPCPER CONVERSIONPayoutper conversion−Your marginwhat you keep=Max CPAthe most a conversion can costBids follow the offer's numbers, never the traffic source's.
Bids follow the offer's numbers: payout, conversion rate and margin set the ceiling.
Receipts

From my own work

Anonymized, with the denominator and the caveats left in.

Ad network
CPM to CPA

Performance media buyer at an ad network: push and pop traffic on CPM, CPC, CPV, CPI and CPA models.

PropellerAds
Open source

Published an open-source MCP server that lets AI agents run PropellerAds campaigns through its API.

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How it starts

Diagnostic first, then a plan

  1. Free 30-minute diagnostic

    A short form, a pre-read built from public data and a call on the three biggest opportunities.

  2. A written plan

    Scope, tests in order, the stop rule for each test and what I need access to.

  3. The work

    Setup, buying, reviews or advice, depending on the service, reported against your backend numbers with the stop rules agreed up front.

FAQ

Common questions

Whose offers do you run?

Yours. I buy traffic for the offers you run, on your tracker or on one I set up for you.

Which trackers do you use?

Voluum and similar trackers, and Affise on the network side.

Which traffic sources?

PropellerAds, ExoClick and other networks, plus Meta and Google when the offer and the policies allow it.

Related

Often combined with

Native, push and pop traffic

PropellerAds, ExoClick and other networks bought at zone level, with tracker postbacks, zone blacklists and fraud filters.

How it works

Tracking and measurement (MMP, Conversions API, server-side)

Make the numbers trustworthy before buying more: MMP, Conversions API, server-side events, SKAN and backend reconciliation.

How it works

AI creative production (banners and video ads)

Banners, UGC-style and motion video ads produced with AI, sized for every placement and checked against platform policies before launch.

How it works
Free · 30 minutes

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