Free diagnostic
Service

Native, push and pop traffic, bought at zone level

PropellerAds, ExoClick and other networks bought at zone level, with tracker postbacks, zone blacklists and fraud filters. I bought push and pop traffic at an ad network, and I published an open-source tool that lets AI agents run PropellerAds campaigns.

Get a free 30-minute diagnostic Read the FAQ
Judged on backend revenueFree diagnostic firstOne or two new clients a month
A grid of graphite tiles, a few brass-topped and linked, a few sunk and dark
What you get

Deliverables

For affiliates, app publishers, licensed iGaming and lead generation offers that convert on cheap traffic, in the geos each network allows.

  • Tracker setup with postbacks (Voluum or similar)
  • Campaign and zone structure by format and geo
  • Whitelist and blacklist rules from conversion data
  • Landing page tests
  • Daily optimization in the first weeks

Platforms and tools

  • PropellerAds
  • ExoClick
  • Pushground
  • AdMaven
  • Voluum
Illustrative grid of ad zones sorted into a whitelist and a blacklistIllustrative. A grid of ad zones, all bought at the same bid at first. Conversion data per zone sorts them: a few zones go to the whitelist and get more budget, the zones that do not convert go to the blacklist.ILLUSTRATIVEEVERY ZONE AT THE STARTCONVERSIONSPER ZONEWhitelistmore budget, higher bidsBlacklistno conversions, excluded
Every zone starts equal, conversions sort it into a whitelist or a blacklist.
Receipts

From my own work

Anonymized, with the denominator and the caveats left in.

Ad network
CPM to CPA

Performance media buyer at an ad network: push and pop traffic on CPM, CPC, CPV, CPI and CPA models.

PropellerAds
Open source

Published an open-source MCP server that lets AI agents run PropellerAds campaigns through its API.

Get a free 30-minute diagnostic
How it starts

Diagnostic first, then a plan

  1. Free 30-minute diagnostic

    A short form, a pre-read built from public data and a call on the three biggest opportunities.

  2. A written plan

    Scope, tests in order, the stop rule for each test and what I need access to.

  3. The work

    Setup, buying, reviews or advice, depending on the service, reported against your backend numbers with the stop rules agreed up front.

FAQ

Common questions

Which verticals work on push and pop traffic?

Offers that convert on cheap, high-volume traffic: apps, lead generation, affiliate offers and licensed iGaming in the geos each network allows. Each network has its own list of allowed verticals and geos, and I check it before the first campaign.

How do you deal with fraud?

Postbacks to a tracker, zone whitelists and blacklists built from conversion data, and checks on conversion timing and quality. Zones that send clicks but no downstream value get cut.

Do you buy native ads too?

Yes, through the native formats of the networks I buy on, when the offer suits them.

Related

Often combined with

Affiliate and performance traffic

CPA, CPI and CPL buying for affiliates and performance networks, with tracker discipline and unit economics per offer.

How it works

iGaming player acquisition

Casino and sportsbook acquisition optimized to first deposits and payback, within each platform's gambling policy and each market's licensing rules.

How it works

AI creative production (banners and video ads)

Banners, UGC-style and motion video ads produced with AI, sized for every placement and checked against platform policies before launch.

How it works
Free · 30 minutes

Want a second pair of eyes on this?

Send me the basics and get a pre-read plus 30 minutes on your three biggest opportunities, free.

Get a free 30-minute diagnostic